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The guide to advertise your SaaS & Software on Facebook

Don’t just build apps, get users (fast)

Learn everything you need to find new users for your app using Facebook Ads. No more waiting a year before SEO take off (if it ever does), get result fast.

40% OFF + FREE copy course for the next 100 orders
“Nico added +$14,600 of revenue to my product”
- Marc, founder at ShipFast

The first Advertising guide for SaaS & Software makers

😔 Ads without the Maker guide

  • No idea what you're doing
  • Waste $ figuring out on your own
  • No results most of the time
  • No idea what worked when you got results

😎 Ads with the Maker guide

  • Get new users fast
  • Make ads that converts
  • Understand FB interface
  • Don't waste $ on bad ads
  • Figure things out based on 7+ years of experience and $1M+ spent
“Nico's the go-to-guy when it comes to social ads. He was able to give me tons of improvement points just by quickly looking at my ad account”
- Danny Postma, founder at HeadshotPro

What you will learn:

1. How Facebook works
Learn how ads on Facebook works, how the algorythm prioritize ads and how you can use it.
2. Setting up your account
Learn how to properly setup your account, and avoid common mistakes.
3. How to choose your budget, audiences and goals
Learn how to pick the right budget for you, find the best audiences and choose the right goals for you.
4. How to create ads that converts
Learn how to create ads that converts for your SaaS/Software/Infoproduct.
5. Setting up your campaign and ads
Learn to setup your campaign, adsets and ads properly to get the best results.
6. How to analyze results
Learn how to read your results and take action based on them.
“Nico taught me a good lesson — having 100% organic marketing is dumb. Spend some money and you will grow x10 faster. This course explains how.”
- Dan, founder at MakerBox
Hi, I'm Nico! 👋

I started doing ads back in 2017 and had absolutely no idea what I was doing. It took me years of trial and error to get it right.

Since then, I ran over $1,000,000 in profitable ads, both for my own projects and clients. I was even paid to teach Facebook ads in an education startup.

Oh, and I sold my previous startup for $200,000 after scaling it with Facebook ads in a couple of months.

I made the guide because I saw tons of indie makers on Twitter struggling with ads, so I decided to compile my 7+ years of knowledge into a beginner-friendly guide.

Oh and, I'm definitely not the #1 marketer out there, I'm just sharing what is working for me and my friends.
“In my first week I was able to land 7 subscriptions for my product.”
- Igor, founder of ClipLama.com

But I heard...

...Facebook Ads don't work for SaaS & softwares

Wrong. If you look at all the big companies (Zapier, Jasper…) they all use Facebook ads. Why? Because it works

...you need thousands of dollar to run ads

You need money yes, but you can start with as little as $5/day and scale after.

... you need a proven product to run ads

Ads only just amplify your reach. Like every marketing channel, it WILL be way easier (and cheaper) if you already have a proven product, but it can also be used to test new ideas

Limited offer:

40% off + FREE copy course
Next 100 orders only

Maker Ads Guide

Learn everything about Facebook & Instagram ads

$119
USD
$197
Limited discount
33 videos (with subtitles)
Everything you need to run ads
All future updates
FREE Copy Crash Course
Bundle & Save

Complete Bundle

Get access to all our proven ad templates

$149
USD
Save $197
Everything in Maker Ads Guide and...

Ads Templates Pack

$149

100+ proven ad templates ready to use, to find new users

  • 13+ different formats
  • Text & Videos explanations
  • Pre-Order - Released in April
Total:
$149
$346
“Nico took over my account, did some magic... And 2 months later, added +$14,600 of revenue to my product (~300% ROI)”
- Marc, founder at ShipFast

Is this the right course for you?

This course is NOT for you if:

  • You just want to build features for your app and don't care about marketing it (leave this page please)
  • You're looking for a marketing solution with 100% guaranteed results (there is no such thing.)
  • You're doing eCommerce: There are other course specially made for eCommerce, this one is for apps and info-products specifically.

This course is for you if

  • You're a technical founder who want to become better at marketing in 2025
  • ✅ You're marketing a SaaS, Software, newsletter, info-product, etc.
  • ✅ You want to discover a new reliable marketing channel
  • You never tried ads, didn't got the results you wanted, or want to become better at understanding the whole thing.
  • You're ready to put in the work and improve your skills
“I grew my app to $7500 MRR in 6 months using my own advertising tips and was able to sell my startup for $200k after”
- Myself, ex-founder at Talknotes

F.A.Q

Some Testimonials:

Find users for your SaaS fast

No more waiting one year for SEO to take off. Get actionable data immediately using Ads

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